India’s Foreign Ministry enters Snapchat era, targets Gen Z engagement with interactive content

The Ministry of External Affairs has joined Snapchat to connect with Gen Z users, following Prime Minister Narendra Modi’s push for stronger social media engagement. The move highlights the government’s focus on using interactive platforms to communicate better with young audiences.

India’s Foreign Ministry enters Snapchat era, targets Gen Z engagement with interactive content
The Ministry of External Affairs has joined Snapchat to connect with Gen Z users, following Prime Minister Narendra Modi’s push for stronger social media engagement. The move highlights the government’s focus on using interactive platforms to communicate better with young audiences.